Subject Area 3: SERVICES

Question 8:
How are your services designed?

Question 9:
Does your company offer web / data based services as a complement to your services/offerings?

Question 10:
Can your customers or clients use digital channels / platforms to customise services (e.g. request consultancy via website, book appointment online)?

Question 11:
How do you usually communicate with your customers or clients concerning services?

Question 12:
Do you use social media (e.g. Facebook, Instagram) and digital channels (e.g. website, online platforms) for corporate communications?

Question 13:
Do you use one or more of the following social media and other digital communication channels to attract or retain clients and professionals?
– Facebook
– Twitter or alternatives like Mastodon
– Linkedin, Xing, etc.
– Instagram
– Own website
– Customer reviews on website
– Own career portal
– eProcurement platform
– Local / regional supplier platform

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References / Acknowledgements
The BELVEDERE Digital Readiness Check is based on work developed by the Institute for Technology and Work (in German: Institut für Technologie und Arbeit, ITA) as part of its collaboration with the Mittelstand-Digital Zentrum Kaiserslautern (i.e. an initiative that provides guidance to small and medium-sized enterprises and the skilled trades in their digital transformation), funded by the German Federal Ministry of Economic Affairs and Climate Action. Online available at: (last accessed 19 April 2023) in German